Dee M. Halloran
Media Strategy & Procurement
Dee is responsible for the development of short and long term media strategic planning across multiple media channels. She manages the media procurement team, including both in-house and external media staff, and develops metrics and process, overseeing the execution of analytics used to shape future campaign spends and adjust long range media plans. She is responsible for discovering novel media channels and programs, talent discovery, and spokesperson matching, and provides creative input and results-oriented feedback during creative development process. Dee comes to iCan with nine years of experience as Director of Media for 02 Media, specializing in direct response and brand marketing. She has successfully optimized ROI for brands such as Black & Decker, AARP, Merck, and Cord Blood. Her strength in direct response across product and service sectors in TV, radio, print, direct mail, and drive-to-retail strategies have led to a long history of successful campaigns.
